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Loyalty, (Very Important Lovelies) Reward Program

Very Important Lovelies Reward Program, FYI

We are very excited to be bringing you lovelies a new & improved Loyalty Program! We are in the process of changing our systems over to accomodate this and ask for your patience while we do so! It will be worth the wait! 

How Do I Earn Points?

This new program will be available to anyone who registers an account on our Website. Whether you shop in store or online, you MUST have an online account on to continue to earn loyalty & be able to view your balance online. So, if you have not already done so, please do register  ASAP so you don't miss out on earning any rewards. (And please be on the lookout for an email asking you to confirm activation as these can sometimes go into your SPAM folder. Please note, when you place an online order it does NOT automatically sign you up for an account, you still need to register for it!) 

Once you are registered for the site, you will earn points on all of your purchases online & in store! We also offer a $5 birthday credit! All you have to do to take advantage of this offer is click the "Ways to Earn" button under the VIL Rewards Menu & select "Birthday"! Simply enter your birthday (this must be done at least 30 days before your birthday), and you will automatically earn 200 points ($5) on your birthday!


I thought I had loyalty on your old system, but when I registered for an account that balance is not showing.

For or any customer who had an email address registered in our store point of sale, you will automatically have your current loyalty dollars* converted into points. (If you register on line with the same email address we had on file) For any customer who did not have an email registered in our store POS, you will get your loyalty dollars* converted into points after your register online, however it will be a manual process for us and we ask for your patience while we work through this. You may be able to see your profile, but please allow up to a month for your points to be transferred over!

*We will be converting loyalty dollars to points for anyone who had a balance of $5 or more under our old system. Please note, the VIL program can be modified/cancelled or adjusted at any time and there is no inherent 'cash value' in accumulated points should such changes be made at our discretion. 


How do I redeem my points?

When redeeming points online, click on the VIL Rewards icon on the bottom right side of the screen. If you are not already logged into your account, this will prompt you to log in! Once logged in, re-open the VIL Rewards icon.  Select "Redeem" and then select how many points you wish to redeem on the purchase you will be making. The system then gives you a code. You copy this code in at the checkout process and it will deduct that value from your order! 

Please note, you cannot use loyalty redemption in combination another discount code as the system will only accept one code at a time!